Opinion

The social shift: Why businesses are opting out of the Melbourne Cup 8

BotW: We’ve finally hit bottom but will there be a double dip?; How Qantas perks have tainted Albo’s brand

How supermarket brands, ‘dupes’, and good-old poverty are shifting shopping habits

It’s here

Dynamic Duos: ‘Over those 20+ years, your lives are very different, but they mould together’

Marketing vs sustainability: Allies or enemies in the battle against greenwashing?

Make it 16: As the industry rejects toxic trade platforms, support the same for our teens 1

Brands used inflation as a smokescreen to put up prices – are they ready for it to end?; Planets aligning for Seven-ARN merger

To move at the speed of culture, brands must understand what that culture means 1

If TV networks really think they are paying too much to broadcast, test the market; ‘LinkedIn lecher’ boosts Vinyl stake

Become your own marketing Santa Claus: Six strategies Aussie brands can use to win early holiday shoppers

Is the era of media transparency officially over? 7

BotW: Cancelling Campaign Brief; Nine’s underwhelming upfronts; Compass Perth

A tax on social media companies is the cost-of-living solution we need 2

Dynamic Duos: Two fashionistas walk into a room…

The lesson of SXSW – live connections is where it’s at

The rise and fall of Tupperware and Avon 2

From hidden gem to shining star: The journey to build a brilliant B2B brand

SXSW Sydney: Cancel culture or co-creation? The choice brands can no longer ignore

News Corp begins a defining legal battle with AI platform Perplexity 2

Why The Office’s bad bosses continue to resonate

Digital levy to fund news creeps up the political agenda; Compass Hobart

How can agencies deliver the same (if not more) for less?

A reckoning? 8

The Office Australia didn’t stand a chance – the brand legacy is too powerful 5

The bedfellows coalition – Foxtel creates a new centre of gravity for measurement; Compass Adelaide

Nine admitting its guilt isn’t a ‘bold step’, it’s a PR necessity 

Dynamic Duos: ‘It was like looking in a mirror’

Scroll, click, repeat: How advertisers can break the cycle of negative content

Celebrate quiet strength, not loud achievement 1

Government gets wise to the dark patterns of behavioural economics

Why choosing chaos over order brings work-life balance

Ryan Reynolds is right – ‘We’re all just f*cking winging it’

Live Nation’s PR crisis thanks to Four Corners; Unlock agenda revealed

The dark side of generative AI: How using AI in marketing, advertising and communications can expose confidential organisational information

BotW: How Michelle Rowland found an agenda; Nine’s Stan spin; PK’s RN exit

To celebrate Upfronts season, here are 25 fresh new TV show ideas for 2025 1

The senior redundancy epidemic; Compass countdown; SCA’s latest low 3

Dynamic Duos: ‘Maybe unicorns do exist after all’

What the f*ck will it take for ageism to end? 11

Managing a creative agency on a four-day work week: The challenges and wins after two years 1

Horgan transplant; Reigniting the night 1

AI, climate change and the age of consumer [ec]centricity

How Enero went off course

Whether you love or hate the new Telstra work, the lesson for the industry is to not be stubborn or ignorant 7

BotW: ARN’s K+J conundrum; Did Olympics hurt 2GB?; Nightmare numbers for The Market Ltd 2

Why launch a radio station in 2024?

Time to concentrate on the media that matters; ARN and Seven in play?

Dynamic Duos: ‘We were both young when I first saw you’

‘Splitting creative and media. It’s the dumbest thing we ever did’ 6

The day Domain overtook Nine; Is ARN now a takeover target instead of predator? 2

How brands can harness the power of the cultural frame

First quarter winners and losers – Domain leads the pack on the Unmade Index

How Australian communities benefit from a healthy and vibrant domestic media landscape in regional Australia

BotW: Retail media on the ACCC radar as it launches a PR war on the supermarkets; TV’s breakup continues

If gambling advertising isn’t the problem, what are we doing about the problem? 1

Why retail media now needs to refocus on long term thinking; Unmade Index bounces by almost 4%

Dynamic Duos: How reinforcement during a pitch kindled a winning partnership

‘Brands and agencies must adapt to leverage these advancements’: Amazon and Yahoo go large and local at 2025 upfronts

‘Negotiate, inform staff and make good with customers’: The vital next step for Woolies and Coles as Federal Court proceedings loom 3

The audio opportunity; REmade topics revealed

The implications for marketers and advertisers on Meta’s teen safety measures 1

The big red (and green) supermarket price disaster; Four Pillars brand mastermind Matt Jones to present Unlock keynote

BotW: Still waiting for the government (and Jetstar); Domain manoeuvres; The scorpion and the frog

Why can’t anyone but the ABC make an Aussie sitcom work? 4

What is it with alcohol and the media industry? 3

Dynamic Duos: Yakkazoo’s thrifty, travel-loving foodies

When will we get a decent ad for an AI product?

Why Data Science and AI are No Longer a Rich Brand’s Game

Back to founder mode after Mat Baxter’s swift Mutinexit

AI generated content doesn’t work – But if it did? The media’s screwed 1

Should brands be using emojis in 2024? 1

BotW: What’s Snext for Nine? TV’s evolutionary moment

The Weekend Mumbo: Who will carry the torch for Nine now? 2

AI and social search poised to disrupt Google’s dominance 2

Dynamic Duos: When Sydney and Melbourne collide

Scorecard: Mike Sneesby failed at Nine, but first he gave the company a future by launching Stan

Fandom, nostalgia and parkas: Oasis’ reunion is a masterclass in teaser marketing

Why Trump’s theatrics won’t necessarily cost him votes

Kamala Harris (and Taylor Swift) vs Donald Trump: Who won?

Is marketing science dead? MSIX 2024, reviewed 5

An asteroid misses; an asteroid hits: privacy crackdown cancelled, as social media age law takes priority

Nine’s $3bn decline

BotW: Media companies aren’t marketing through the downturn; Disrupt Radio goes off air

Cost-cutting is already proving pretty costly 2

Dynamic Duos: BMF’s ‘masters of vibe’

Ooh Media kicks off Upfronts season with a rethink on retail media; Wipeout on the Unmade Index 3

Gambling ads: Why are we still betting on such a bad idea? 4