Opinion

Why premium brands can thrive in the cost of living crisis

Tuesdata: After five years in the market, Amazon is now Australia’s biggest online retail player 2

Time to enhance women’s visibility in the communication industry 3

Cookie Crumble: Why the loss of cookies is the start of a new era for retail marketing

Where media agencies got the jump on creatives

BOTW: Adspend in retreat; Mutinex on the up; Meet Motio 4

If you don’t think a value proposition is valuable – you’re doing it wrong

Now we know what the podcast market is worth. And soon we’ll know how many of the ABC’s missing listeners are podcasting instead

Woolley Marketing: Artificial intelligence or more human intelligence?

What we learned from The Market Herald’s update

If embracing diversity secures a glorious future for brands, why wait to evolve?

Tuesdata: In which Guzman y Gomez tries to persuade Ad Standards that an ice cream ad talking about ‘your mum’ isn’t aimed at kids

What the industry wants to talk about right now

Morality and media – does the combination exist? 3

A creative’s review of some local ‘Pridevertising’ 1

Why this IWD what women want is for men to show up 5

BOTW: We’re only humAIn; A PR who gets adland; Now Catalano focuses on auto 1

Nine’s Sneesby gets better at navigating the awkward questions

2022 was a tough year for telcos, which must now focus on churn to survive

Rethinking the subscription business model

The end game approaches for HT&E 4

Why data can help marketers survive and thrive in a recession

Tuesdata: Unpacking Ooh Media’s financial results; can the good old days of 2019 return?

The conflict around conflict in agencyland 3

Feeling FOMO this World Pride? Here’s a checklist for future LGBTQ+ event support

BOTW: PWC leaks; Comeuppance for a radio predator?; Listnr takes the lead; Why Binge is better placed than Netflix to make ads work

Prepare for the golden age of PR 3

Why are women experts in the media still a minority?

Southern Cross Austereo has had its worst ever start to a financial year. Can Listnr change the trajectory?; And a bad day for Enero 7

Managing corporate communications in 2023? Here’s your checklist

When brand impact is magnified through celebrity: Touchdowns and fumbles in Super Bowl advertising 1

The ACCC is right to pursue greenwashing – don’t get caught out

Netflix’s password PR problem won’t last long

Super Bowl review: It doesn’t have a bowl that’s really super

Tuesdata: Profits begin to fall as Seven West Media prepares for a chilly 2023

Lessons for brands from the Fred Again frenzy

Robodebt and media strategy myopia

The Weekend Mumbo: Trust us, we’re the media

Should top Australian journalists fear ChatGPT?

BOTW: Foxtel’s streaming numbers fall as News Corp makes job cuts; the Twitter algorithm finally snaps; A big drop on the Unmade Index

Time to pick-up the bar 1

Powerhouse women leading in adtech: Diversity makes us stronger

Dynamic Duos: Forbes Australia’s Sarah O’Carroll and Ben Pellow

Why Nine is the only media company able to squeeze full value out of the Olympics 1

‘Half the money I spend on advertising is wasted, and the trouble is I don’t know which half’

Leading with fear isn’t strong, it’s just lazy 1

The war for The Market Herald is not over 3

Tuesdata: How the social media platforms rose and fell over the last 12 months

The Weekend Mumbo: Has the market killed the CMO title?

BOTW: Why are we waiting for Total TV data?; Retail media agenda revealed; Media stocks’ big week

The all-natural way to be more creative in 2023

Dynamic Duos: Alpha Digital’s Chris Lockwood and Adam Hardy

Why TV networks may regret pushing for streaming quotas; and time to give Triple J’s transmitters to Double J instead? 5

5 factors that will drive the adtech industry in 2023 1

Will ChatGPT replace the marcomms department? ‘No’ 2

The Weekend Mumbo: Breaking down the big hire you probably missed

A reminder of your code for RE:Made tickets

Why ChatGPT is not a golden egg for the PR industry 1

Prince Harry’s ‘Todger’ and the power of co-opting audio

BOTW: The AI effect in the real world; Downfall of a wrong ‘un; Radio innovation; The Google litigation

Don’t pinkwash your fintech marketing: why you need to attract women in a more considered way

Dynamic Duos: Hardie Grant Media’s Nick Hardie-Grant and Kate Thompson

The key to making smarter career choices in 2023

Should brands celebrate Australia Day? If so, how? 7

Has the horse already bolted? 5

The sporting connected TV opportunity marketers shouldn’t miss

Find out who’s speaking at our first conference; and The Market Herald goes into a trading halt

The age of influence, not so innocent

BOTW: AI’s big idea for a supermarket slogan may seem familiar; no new ideas at TMH

The Weekend Mumbo: M&A, AI, AO and many more letters

Why bold brand events are more than just an ‘expense’, they’re a trump card in 2023

Dynamic Duos: Manifest Melbourne’s Isabel Thomson-Officer and Jessie Bowers

How to get creative people to engage with analytics

Going big in retail media, and TMH wins more time on its big debt

Getting product placement past a cynical audience 1

BOTW: After missing out on AFL and cricket, what now for Ten?

From Bachelor to The Bachelors – why Australia’s longest running dating show has updated the old formula

A good bloke? The bar is hanging too f-king low 4

Let’s call time on the ChatGPT hype cycle 11

Are you recession fit for 2023? 2

BOTW: Warriors of woke, or carving out a brand position? 2

Subscribe, and dream 1

The comfort of stories – why consumers’ desire for captivating spoken word is only set to grow

Should marketers be excited or concerned about ChatGPT? 1

How Domain’s update alarmed the whole media market; and Sanger exits The Market Herald – for now 2

Tuesdata: How media shareholders were slashed by the falling knife

BOTW: Mamamia takes on the podcast giants, marketer legacies; A Very Bad Score 1

Introducing Re:made: Why retail media is the choice for our first conference (and another gyration on The Unmade Index) 4