Opinion

Strategy in the face of challenging times

Media organisations, glass houses, and ‘cancel culture’ stones

BOTW: Foxtel puts on subscribers as News Corp advertising turns ‘insipid’; Glass houses; Yet another big AI week

Adland’s carrot for growing up is here, but there needs to be a stick too 1

Dynamic Duos: News Corps’ Pippa Leary and Lou Barrett

Qantas’s fight with the AFR is off course for a progressive brand 1

In defence of media agencies 12

The budget puts ABC and SBS on more stable footings – their recovery is now down to them

Qantas CEO Vanessa Hudson has a long way to go to win back trust 1

The numbers don’t lie: The rise and rise of OOH

Tuesdata: How Publicis became the holdco to watch

The shake up marketers are not ready for

BOTW: Was VOZ worth the wait?

Roy Morgan, where are you? The disappearance of the industry influencer 4

Now it’s Paramount’s turn to spook the investment market

Dynamic Duos: TBWA’s Russ Tucker and Eleven Sydney’s Amy Ashworth

Why Ooh Media saw a market wipeout; and our first humAIn speakers revealed

Why the future of sports sponsorship is in our hands

Turning a brand’s sustainability ambitions into action

Getting an incredible advantage in the age of AI 1

A pass mark for SCA’s Grant Blackley? How the market reacted to Seven’s profit warning 1

‘Kidfluencer’ culture is harming kids in several ways – and there’s no meaningful regulation of it

Tuesdata: Why most journalists don’t read press releases properly (despite them being the main source of news)

That feeling of Vuja De, plus agencies flying the CMO flag

Measuring up the marketing landscape; Why Meta rose and Snap fell; faking it with Kochie

A signal of who will survive the marketing world’s AI transformation? Those already jumping in 1

Dynamic Duos: Jack Nimble’s Adam Wise and Angus Mullane

From chaos to consciousness: A guide to rethinking the advertising ecosystem

Inside Ten’s company accounts; SCA’s unenviable new milestone

BOTW: The slow death of BuzzFeed News (and RN); Murdoch’s double defeat; why outdoor wants TV’s spend; a verified Tweeter no more 2

Succession mirrors reality – and how the drama helped save Foxtel

Dynamic Duos: SKMG’s Neil Shoebridge and Andrew Knowles

It’s us. We’re the baddies the public needs protection from 1

When did purpose become more important than distinction? 3

How the advertising industry can stand up to greenwashing now

Tuesdata: BeReal burns out, TikTok takes top slot

Why Ted Lasso continues to fuel false stereotypes about the PR industry 6

Purpose, under pressure

The death of ‘purpose-wank’?

Has marketing strategy become an orphan?

BOTW: Picking media stocks in a tough sector (why Ooh, Nine, SCA and HT&E get the nod)

Dynamic Duos: Bridgit’s James Arnold and Aleisha Smith 2

The more you know about your customer, the better the outcome 1

Another world-changing idea? How boring. 1

Moving beyond money and meaning in recruitment marketing

Tuesdata: How the public started paying attention to AI, but don’t yet see the benefits

Dynamic Duos: Yahoo’s Dan Richardson and Zoe Cocker 1

BOTW: Announcing The AI Upfronts; Has Elon gone after Substack?; SCA falls below $200m 3

Life’s a pitch 1

The new adspend figures don’t look good

Disruption between the sheets

Tuesdata: How Enero’s shareholders had the worst quarter on The Unmade Index, while Domain was top

Overt sportswashing: the ethical landmine for media agencies 1

TikTok, is time up? 

BOTW: Amazon’s Aussie ad slice, Sorrell’s S4 Capital grows; the week in AI

Hate the game, and the game is chasing earned media on April Fool’s Day 1

Dynamic Duos: Outbrain’s Yury Glikin and Elise Bennett

Music to your consumers’ ears 1

The killing fields of digital publishing 1

Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers

As focus shifts to productivity and efficiency, so should comms professionals

Viva Las V(AI)gas!

Why marketers need to stay in tune with search trends

BOTW: Time up, betting ads; What is Scire?; When to tell and when to sell

Dynamic Duos: Nature’s Chris Crook and Peter Stuchbery

Turning up the heat on TikTok

Do you have trusted partners to help you weather the storm?

Lessons from 5 years of running Mental Health First Aid Training for the industry

SXSW: A shift from ‘break the system’ to fix it

How workers move, now they’ve moved on

Ethics is the only thing marketers should be talking about right now

Tuesdata: How McDonald’s is leaving Hungry Jack’s for dead in the loyalty game

How AB InBev’s in-house agency helped them win a second Cannes Lion 1

What makes a ‘great’ ad?

BOTW: A new low for Radio National ratings; Your part in the AI debate; Job cuts at The Market Herald 10

Welcome to Planet K&J – population 1m+ 2

Search engines vs answer engines: Did AI kill Google?

Dynamic Duos: BMF’s Dantie Van der Merwe and David Fraser

How redesign exposes brand intelligence 1

SXSW 2023: Why ad people shouldn’t go to ad talks 1

Everybody knows that everybody knows about the villain edit; New low for SCA shares

Why brands should care as much about greywashing as they do greenwashing

Tuesdata: How the sheriffs are slowly taming the influencer Wild West

The wide world of sport scandals

BOTW: When punditry meets politics; Radio becomes the top news source; Sexist robots

ACCC enters strange new worlds

How attention and sustainability can help brands reduce their carbon footprint 1

How broadcast TV became the third place viewing medium 2