Opinion

Barbie: A masterclass in strategic brand evolution

Julian Schreiber: Where have all the ‘soft skills’ gone? 2

Ageism, sexism, classism and more: 7 examples of bias in AI-generated images 1

Is LinkedIn facing a trust and ethics crisis with AI? 1

Why is it legal to tell lies during the Voice referendum campaign? 13

BOTW: How Four Pillars became an Aussie brand success story; Why Meta’s Threads might – might – just work; The AFR’s smart brand extension

The Weekend Mumbo: Threads – Silicon Valley ego at its best

Why a new creative industry support line might be a lifeline for workers

Dynamic Duos: Zitcha’s Troy Townsend and Jack Byrne

The biggest social trends shaping business right now

If AI image generators are so smart, why do they struggle to write and count?

Nineteen minutes inside Sir Martin Sorrell’s head

The town square is burning: Why advertisers and audiences should leave Twitter 6

Goodbye Google? The rise and rise of social search

Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA’s market cap

SVOD, AVOD, BVOD, FAST… when did TV stop being just TV?

Online gambling is legal, but is it right? Adland needs to decide 6

Choose to work with clients you respect – and who respect you 7

BOTW: Our winners (and losers) of FY23

The Weekend Mumbo: Does Albo really have the balls to ban gambling ads? 1

Dynamic Duos: Graham Harvey and Dan Vasconcelos of Lippincott

How to fix big consulting’s brand problem in the wake of the PwC scandal

How the push to end tobacco advertising in the 1970s could be used to curb gambling ads today 1

Why the radio industry is still insisting that DAB+ is a smash hit medium 1

Woolley Marketing: Is advertising IP worth anything… or nothing? 4

Worried about AI? You might have AI-nxiety – here’s how to cope

RE:Made: The next wave of retail media players are coming; The silos are going

The true costs for agencies of pitching for business they probably aren’t going to win

Why you need more neurodivergent people on your content team 1

BOTW: Meet Unmade’s AI friend; Are ThinkTV’s job cuts economic or strategic?; Why ARN raided SCA

The Weekend Mumbo: The media, marketing and morality mess – please explain 1

The resurgence of the loyalty strategy

The obesity problem in kids goes beyond advertising

Introducing TimBot 2

Dynamic Duos: Man of Many co-founders Scott Purcell and Frank Arthur

Rebranding the Bombers: bloody great idea or massive disaster?

What we now know about ad fraud; ARN’s cheeky SCA investment; Bloody Ritson

Can artificial intelligence improve agency creativity? 1

What compels Australians to pay for news?

Enchantment is the new black but brands are failing to keep consumers spellbound 1

BOTW: Supermassive alien upstarts; The Guardian does the right thing on betting ads (what took so long?)

The Weekend Mumbo: The Mess(i) that is the latest big sports deal and whether it could change our industry

The binary brain and dangerous advice

Dynamic Duos: Abel’s Nicole Jauncey and Simon Fowler 1

More, more, more: Seizing opportunities under threat of recession

Your opinion is irrelevant 3

Adland’s inflection point 1

Why vanity metrics really need to die 4

Tuesdata: The state of play in health insurance

Has Coles just made the retail CMO an endangered species? 6

BOTW: How long does AM radio have left?; Translating the ABC’s five-year plan; TMH woes will drag on 4

The Weekend Mumbo: We’re here! We’re queer! Do you not care about us this year? 2

For many brands, rainbow is the new black – and that’s a worry 2

Dynamic Duos: Tessa Gallagher and Jacqui La’Brooy of Urban List

Playing the long game, not just the last quarter, when economic waters get rough 1

What we learned from Radio 360’s first outing; AI Upfronts speakers revealed 9

Put your own life vest on first – why it’s vital internal communicators start prioritising their mental health

Tuesdata: How poor communications turned PwC’s PR disaster into an extinction level event 1

Apple Vision Pro: Is this the iPod moment for the metaverse? 2

Marketing sciences is everywhere – except in pricing 4

BOTW: TV’s game of billion dollar bullshit; How inflation is challenging adland’s optimism bias

The Weekend Mumbo: Has a trust crisis thrust marketing into turmoil?

BRS judgement is a vindication for the journalism but it does NOT mean the system works

Dynamic Duos: Safari partners Nigel Camilleri and Andrew Englisch

BRS judgement is a vindication for the journalism but it does NOT mean the system works 5

Meta’s record $2 billion data fine is a punishment for change inertia

Ooh Media leads The Unmade Index downwards as debt ceiling rally fades

Woolley Marketing: Is advertising a waste of time and money… or dangerously powerful? 1

Tuesdata: What the viewing numbers are telling us after a month of Total TV data

Next-day TV ratings model is ‘a dinosaur that belongs in a museum’, Seven’s marketing boss says 6

BOTW: The podcast boom; If agencies want diversity they need to pay better; The ghost of Logan Roy

The Weekend Mumbo: Australian media isn’t ready for The Voice debate 2

Why has the public stopped complaining about ads? ANZ joins humAIn speaker lineup 2

Dynamic Duos: Decision Design’s Tara Ness and Leanne Rosamilia

What if Optus gets out of streaming? 3

It’s never been easier to be vanilla, but your loyalty play needs to be pure emotion

Tuesdata: The marketers spending their way through the cost of living crisis

What I learnt during a 250km foot race across the Sahara 1

The awkward snub of climate change by Ampol-sponsored Walkley Awards 3

BOTW – The shoe edition: Adland’s cobblers children, and a kick in the teeth over The Market Herald 4

The Weekend Mumbo: The risks and rewards of creatives taking on s*** clients 1

Dynamic Duos: ‘Instant Cousins’ Mark Coad and Andrew ‘Billy’ Baxter 1

How affiliate marketing drives growth not cannibalisation

Introducing the RE:Made retail media newsletter

What are you doing to get people back to your offices? 28

Australian Made: What’s it to ya?  2

It doesn’t have to be this way: why the marketing industry needs to get ahead of AI regulation

You don’t need to be a (domain) expert to work here; good day for Seven shares 1