Opinion

Retailers need to make the most of conversational commerce in 2021

The Conversation’s submission to the Australian Senate Inquiry into the News Media Bargaining Code

The best marketers emphasise breadth, not depth

The Reckoning: What price will mainstream and social media pay for what happened at the Capitol?

The future of events is not in-person or virtual; it’s a combination of the two

Don’t make a million-dollar mistake: grow the reach of your business with a multicultural comms strategy

It’s vital to put faces to the vaccine of COVID-19

We should be aiming for a United States of Australia

How to ensure a brand is Gen Z ready

Vanity is more dangerous than COVID in 2021

No, Twitter is not censoring Donald Trump. Free speech is not guaranteed if it harms others

Marketing in 2021: why it’s important to be CX-ready 

The future of the sporting broadcast for on and off-site fans

Social media giants have finally confronted Trump’s lies. But why wait until there was a riot in the Capitol?

Storytelling isn’t selling: Stop shoehorning your brand and use science instead

Julian Assange’s extradition victory offers cold comfort for press freedom

In 2021, put your money where your mail is

2020: A look back at the year through social media

The detrimental impact of gender-based advertising

2020 PR wins and sins

Op ed: What to expect in the world of research in 2021

2020 was the year where we said enough is enough

The Christmas of me

The rise of BVOD is the content trend that cannot be ignored

Marketing in a crisis: lessons from Tourism Australia

2020 hits & misses – from user generated content to celebrity singalongs

Are you ready to communicate? Here’s what the future of AI holds in 2021

Why linear programming will bring more viewers to Netflix’s content

Personalisation vs privacy: why Apple should enter the search engine fight

What should marketers get their procurement departments and auditors for Christmas?

Mumbrella is 12: The year we turned off the comments

Why brand values are more important than ever

Stop treating customers as disposable: here’s what needs to change in marcoms

The Australian Women’s Weekly take on the Cold War for ’50s housewives

Social media isn’t a silver bullet, and in 2021, you’ll only get out what you put in

Influencers have lost their influence

GroupM predicts global advertising recovery led by digital growth of 8.2% in 2020

It’s time to end the quiet rivalry between marketing and sales

The biggest podcast mistake brands make is thinking: if we build it, they will come

The marketing industry should prepare for a post-pandemic ‘dead cat bounce’

The future of eCom is aCom

Big brands follow familiar formulas in Christmas campaigns

What marketers can learn from the COVIDSafe app

The future of digital advertising in the post-digital platforms inquiry world (Part 2)

‘From Digital OOH to OOH Digital’: How a digital-first perspective can unlock the creative advantage of DOOH

The future of digital advertising in the post-digital platforms inquiry world (Part 1)

Agencies are tepid in their response to climate change

Value-based models and how to evaluate them in a pitch process explained

In these unprecedented, strange, uncertain times… let’s stop writing cliched, lazy press releases

Marketers have been napping against millions of dollars of lost sales this Diwali

Solving content moderation requires something AI can’t do

Cookies were a sugar fix for marketers, but now it’s time for some real nourishment

What’s the strategy of Stan Sport?

If you want your business to survive COVID-19, adopt the disrupted marketing funnel

30 should not feel like a deadline in advertising

COVID revealed the gaps in our knowledge, and we’re all better for it

Marketers will want shopping on Instagram’s Reels for Christmas

Stop trying to get eyeballs on your brand and connect the head with the heart

Why we need Climate Comms Champions

Isentia’s cybersecurity response is simply not good enough

An open letter to my team amidst COVID

The best way to make a point isn’t with data

Facebook is tilting the political playing field more than ever, and it’s no accident

The industry needs to reform its leave policies to support the 1 in 4 affected by miscarriage

COVID-19 comms strategies have shown us empathy is everything

Google’s huge market share doesn’t automatically make it a monopoly

The single biggest risk for any business right now is inertia

The US is taking on Google in a huge antitrust case. It could change the face of online search

Brands need to pull back the curtain on data in order to gain consumer trust

Calls for an ABC-run social network to replace Facebook and Google are misguided. With what money?

Australian broadcasters aren’t threatened by the future of television, they’re driving it

Sport is more than a luxury, it’s the next innovation battleground

Why agencies are vital in closing the gap between brand actions and words

Celebration and recognition: the real value of awards

I sold my website for more than $60m and now it’s being turned off

‘Not right for the brand’ doesn’t always mean wrong for the brand. It just means there are no ‘sacred cows’ left

Ellen’s apology was the perfect example of how not to do crisis comms

Do social media algorithms erode our ability to make decisions freely? The jury is out

The benefits of thinking small

In defence of the office

This year has been the most challenging of my career, and it’s okay to admit that

Facebook is merging Messenger and Instagram chat features. It’s for Zuckerberg’s benefit, not yours

Outsourcing could reshape the media and marketing workforce

It’s time to commit to remote working

A new normal for digital media requires a new way to measure audiences

Vital Signs. Google shouldn’t subsidise journalism, but the government could

The clever country – five years on

Is fast-tracking funds to Foxtel the best way to support the media during COVID?