Playing the long game, not just the last quarter, when economic waters get rough
As economic storm clouds gather, it’s critical brands ignore the distraction of the short-term to remain focused on the long game, QMS chief executive officer John O’Neill writes. This is how.
Economic downturns are not a new phenomenon. In my many years of experience, no two have been the same but each time we face economic uncertainty, there is an overriding sense of being overwhelmed by the news reports, the projections of financial decline, economic indicators globally and, ultimately, general consumer sentiment.
The latter, of course, is a result of all of these influences.
Is he serious, does he think we don’t know this – sales patter BS of the highest order!