Opinion

Why brands should use selective hearing when listening to consumer feedback 2

Why the grey market has become so appealing 2

Stop thinking you understand Facebook, it has plenty of surprises in store 2

Crisis communications: does your company have what it takes to come out on top?

Welcome to Mumbrella’s new look. Please excuse the eight year delay 41

Why brands shouldn’t listen to consumers if they want to evolve 33

Women in the media – commercial TV’s panel deficit 4

Mobile site or app? With Progressive Web Apps you can get the best of both 3

The Optus example: Brands should use content rights to avert media costs 8

Optus’ EPL plans will lead to short-term conversions and long-term resentment 45

Why commercial radio is crying out for more diversity 5

It’s video, but not as we know it 2

11 signs it’s time to fire a client 5

Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott 9

6 Strategies for Active Social Listening 4

It’s time to look inward at how you are fostering innovation

Not quite time to stop the press 8

The master marketer returns: can Mark Buckman’s magic strike thrice?

Having the experience and confidence to challenge a client 8

Six months on – How Woolworths screwed up a perfectly good loyalty card scheme 38

Waging war on millennial memes 5

The battle for audiences as free-TV viewing continues its decline 3

Mumbrella Asia is three. We’ve told you what we’re against; Now we’ll tell you what we’re for 1

60 Minutes kidnapping fiasco comes down to the question: who signed off on the money for the ‘child recovery operation’? 8

KFC’s sexually suggestive ad reveals a brand that now knows its market 3

Telstra’s lesson in marriage equality – corporate social responsibility is not to be toyed with 22

Why specialisation is only the first step toward survival 7

Col Allan and me – When the boy from Dubbo first hit the Big Apple 2

How to make a McWhopper and put your competition on notice 1

IPG Mediabrands out of SMI: why did they quit and what could it mean for the industry? 1

Listen to your customers (because if you don’t, someone else will) 4

Telstra and marriage equality: when the bandwagon loses a wheel 26

Heed the media lessons from the Port Arthur massacre 3

What’s with all the chatter about Facebook chatbots? 3

Why I finally embraced Snapchat 3

The Notes You Don’t Play 2

The art of taking it in-house: Ed Smith on Foxtel’s digital/programmatic journey 3

Influencers and bloggers don’t need a code of ethics if they conduct themselves professionally 32

11 important lessons we can learn from entrepreneurs 11

Nick Chan has landed his dream job – but it’s not the same company anymore 2

Remember less, search more 5

The Art of Automation 4

The Most Expensive Google AdWords in Australia by Industry 18

What’s the story behind those spikes in social media engagement? 2

What does Bauer Media need to do to become a real force again? 32

What the Tesla Model 3 teaches us about brand purpose and consistency 1

Mamamia wants to ‘own’ women’s ears as it cracks 2m downloads of podcasts 7

Singleton Tate WPP – the deal that happened 15 years too late 4

WIN and Nine’s live streaming standoff: are they heading for divorce? 3

Maurice, we don’t think this is minor 7

Programmatic targeting… for dummies 6

Addicted to social media? Try an e-fasting plan

Damn Instagram, back at it again with the algorithm 2

Is selling out no longer a concept for Gen Z?  5

24 Hours With…. JWT creative director, Jarrod Lowe 17

Why can’t it be April Fool’s Day every day? 4

Diversity needs time – just not the time you expect 13

Politics and statistics: Will we get a new era of digital leadership with our new digital rankings? 6

Marketers need to stay marketers, not technologists 9

KFC launches stories about self acceptance as it changes the way consumers see the brand 1

Brands, beware: Instagram is going algorithmic 6

Bedfellows no more? It’s Foxtel versus Telstra in battle for online subscribers 1

Is it time to disrupt the murky media-agency business model? 14

Why programmatic platforms will never be equal across media in the foreseeable future

Cartoonists show solidarity after Brussels attacks 3

Why it’s great to be out of a job 18

‘Influencer before brand’: For brands to succeed in influencer-driven commerce, they need to relax the creative reins 17

Do you need a comment thread? And can you make it more civilised? 8

How Williams F1 is evolving sponsorship to partnership with one of world’s biggest recruitment specialists 4

Inevitable tech forces that will shape the future as told by the smartest man I’ve ever heard speak 1

Journalism in Australia will not die because Fairfax is walking away from the job 3

The Fairfax strike: what is the core of news? 23

Are paid internships worth the extra expense? 12

Double vision: Netflix wants you to watch an extra screen, but is Australia ready? 2

Why we aren’t ready for content marketing, and what can be done about it 7

From backflips to power potato peeling: why videos go viral 5

Three ideas that will screw with the mind of a lazy marketer 2

‘Go long if you need to’: viewers watch live streaming longer than pre-recorded content 1

‘Mistakes can happen’: Bauer’s stand-in CEO Andreas Schoo opens up on the future of Australia’s biggest magazine publisher 7

Sod agency life, I should have been a hacker 2

Media giants need advertising scale in a world drowning in content 2

Ambush marketing and the Rio Olympics

Who’s to blame for all the clutter appearing on LinkedIn? 12

A layman’s guide to media reform: what you need to know and what happens next 1

The accidental CEO: 10 lessons I’ve learned running an agency 14

VR: Fad or The Future 8

24 Hours With… Daniel Goldstein, director and co-founder of Visual Domain 4

Is Bing set to break the search monopoly? 5