Opinion

When the magic of creativity finally dries up, will the consultants save us?

Influencers are ‘bloody influential’, despite what the media gatekeepers say 7

Profiling isn’t an annoyance, it’s a way to get customers instantly on board 1

It’s time to revive the age of the mentor 2

What influencer marketing can learn from traditional advertising 5

In order to succeed, agencies need to realise the value of freelancers 7

In defence of entering awards 2

Content marketing through the eyes of a five-year-old 1

The best mobile advertising ‘makes newspaper ads look like Neanderthal carvings’ 3

Faulty products and $450 fees have become the norm for brands 5

The politics behind the competitive neutrality inquiry into ABC and SBS 5

Unboxing posts don’t need to stop – if they work, keep doing them 7

How many women does it take to change a Nike?

Mumbrella Awards shortlist – and why we’ll miss the missing agencies 6

To leave or not to leave: the CEO’s crisis comms dilemma 1

Advertising needs to stop behaving like it’s still the hottest job in town 25

You’ve been measuring your display click through rate wrong 4

Soft terms like ‘open’ and ‘sharing’ don’t tell the true story of your data

It’s time to put the accountability back in account management

Why I changed my job title from digital strategist to creative strategist 2

Automotive is still suffering from a huge expectation gap 2

The internet is designed for corporations, not people 4

The price of honesty? For Ford Australia, $10 million 6

I used a bot to grow my partner’s Instagram account 1

In the debate about Australian content on TV, we need to look further than the ABC 3

Those endless influencer unboxing posts need to stop 21

An open letter to the South Australian ad industry 34

Facebook – a drug advertisers might be ready to go cold turkey on?

The time Mumbrella accidentally funded Breitbart 29

DAB radio was the future… until live streaming and podcasts arrived

Daigou are short-changing Australian brands of long-term success in China

Brands need to learn to accept the negative with the positive 4

Will one staff training session really help Starbucks get through its racism PR crisis? 4

Sponsorship teaches marketers the value of long term investment, if they’ll let it

Kelly O’Dwyer’s Insiders appearance was textbook bad media training 6

Replacing Sorrell means figuring out the purpose of an agency holding company 1

Only got 6 seconds for your ad? Then take some tips from Alfred Hitchcock 5

The death of the salesperson is the missing piece of the ROI puzzle 1

Amazon’s low-key launch wasn’t as monumental as the op eds had us believe – or was it? 1

Blockchain is set to alter the future of publishing 1

Class action against Facebook over facial recognition could pave the way for further lawsuits

Human error is the hidden ghost in the programmatic machine

Jamie Oliver’s #AdEnough campaign still matters 12,000 miles away 5

Where did all of Australia’s technology journalists go? Hint: mostly into public relations 11

After Sorrell’s departure, adland truly is no country for old men 26

Advertisers should always remember the power of optimism 2

Unlockd vs Google: What is Google really afraid of? 6

Qantas and Rugby Australia were wrong to try to gag Israel Folau 76

Social is the default advertising strategy for those who know nothing about advertising 17

Why JD Wetherspoons is right to pull the plug on social 5

From ‘opening the kimono’ to ‘incentivizing’, the war against corporate buzzwords rages on 7

Your future starts meh: Education marketing is failing to keep up with the times 4

Worried about the GDPR? Here’s (almost) everything you need to know 4

Media agencies have become commoditised shades of vanilla 10

Stop justifying why no one’s looking at your ads 14

An open letter from one PR industry intern to another 7

Agencies need to learn to market themselves during the pitch process 1

Sorrell’s consolidation may have been a disaster, but the industry is empty at the top without him 1

P(l)aying for big bucks – why TV networks rely on sport 6

Brands, stop trying to muscle in on Anzac Day 37

Is mediatech the new fintech?

Seven and Foxtel snag cricket rights, meaning more content but maybe not for free 1

Advertising has become the Sean Spicer of capitalism 1

The AI doomsayers will fail, and it’s nothing to do with robots 1

Would regulation cement Facebook’s market power? It’s unlikely

The weird world of SEO is even weirder after Google’s algorithm change

What ageism looks like from where I sit 19

Mark Zuckerberg’s Facebook apology is the linguistic equivalent of ‘shit happens’ 3

The hunger for digital content is feeding Australia’s creatives well 2

Today’s creative departments lack a sense of pride in the job 5

How you helped create the crisis in private data

AI will mean the end of customer segmentation as we know it 1

Adland needs to learn to embrace mothers, just as mothers need to embrace adland 5

Unless creatives and planners upskill and upgrade, AI will take away their jobs 4

After more than a decade of practice, brands are still failing at social 3

LinkedIn’s #compulsory hashtags are a step #backwards 3

What marketing without the crutch of Facebook’s third party data will look like 4

Diet Coke have pulled off one of the best satirical marketing campaigns ever… I hope… 6

Marketers are willing to play Russian Roulette at the FIFA World Cup this summer 2

Facebook’s chatbot ban is a chance to finally get our legislation in order 1

Why streaming won’t destroy the relationship between sport and mass media 7

Facebook has stopped Messenger bots – here’s what you need to know 5

Cambridge Analytica’s ‘secret’ psychographic tool is a marketing ghost from the past 4

Channel Nine’s tennis deal will be obsolete by the time it runs out 19

Outlawing fake news will chill the real news 3

Snapchat might be about to make the same mistake as Facebook

Instagram’s shoppable tags aren’t a free ticket to e-commerce success

Viewability is the most meaningful metric buyers have ever had – but it needs to be used wisely 9