Opinion

Pre-testing ads doesn't kill creativity

In this guest posting, Millward Brown's Darren Poole champions the pre-testing of ads It’s a truth universally acknowledged that a man in possession of research must be a tosser – or so 42 Below vodka founder, Geoff Ross, would have us believe.   Speaking at the Battle of Big...

Shape 28

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.