Clemenger BBDO wins Kmart creative pitch

March 26, 2025 11:45

Kmart Australia has handed its creative account to Clemenger BBDO following a competitive pitch, marking the agency’s first major win as a soon-to-be-merged entity.

The move signals the end of Kmart’s relationship with incumbent creative partner Dentsu Creative, which chose not to contest or re-pitch in November, .

Dentsu Creative had an on and off again partnership with the retailer, first winning the account in 2011 –when the agency was known as BWM — before it moved to DDB Melbourne in 2020. Then, in 2022, it picked the account back up, as revealed by Mumbrella.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.