Construction workers prove ‘you’re not you when you’re hungry’ in new online film for Snickers

Snickers is continuing with its ‘you’re not you when you’re hungry’ campaign, recruiting a group of actors posing as construction workers to stage a candid camera-style experiment to demonstrate the slogan. 

The group heckled passers by from a building site in central Melbourne but instead of the usual stereotypical comments, they shouted out empowering compliments including: “You want to hear a dirty word? Gender bias”.

https://www.youtube.com/watch?v=0gjsoSY18kg&feature=youtu.be

Clemenger BBDO Melbourne executive creative director Ant Keogh said: “It’s not always easy to create a local adaptation of a global theme, but with Snickers, it’s been an absolute delight. The whole premise of ‘You’re not you when you’re hungry’ gives us enormous scope.”

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