Crypto platform revives Bruce Lee for global campaign

Cryptocurrency and decentralicised finance platform, 1inch, has launched a new international campaign that uses the image of the legendary actor and martial artist, Bruce Lee.

The platform partnered with Talent – an independent creative agency – to develop the campaign, with assistance from the Bruce Lee Family Company. Its 1-minute 21-second film uses artificial intelligence to recreate Lee in various settings, such as using nun chucks on a rooftop, sitting atop a pillar of rocks while using two fingers to hold a boulder, and kicking a barbeque grilling meat patties.

The film also leverages Lee’s one-inch punch, likening the effectiveness and efficiency of 1inch’s app with the famous move.