Designing inherent value, behavioural insights lessons from a pioneer, and gamification workshop complete MSIX 2024 sessions

August 7, 2024 10:03

Making restaurants inherently valuable, the history and future of behavioural insights (BI) from one of its pioneers, and a hands-on gamification workshop round out the sessions for MSIX: Marketing Science Ideas Xchange 2024.

The restaurant session, ‘Designing Value into Restaurants’, will be delivered by Yen Trinh, owner of the award-winning Pottsville restaurant, Pipit Restaurant.

During her talk, Trinh is expected to touch upon the realities restaurants and their brands are facing in today’s cost-of-living crisis, unpacking why these hospitality institutions must be vigilant when showcasing and injecting value into all areas of the business – not just food.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Behavioural Insights Team Dr Alex Gyani Dr. Kerstin Oberprieler Marketing Science Ideas Xchange MSIX Pipit Restaurant University of Western Sydney Yen Trinh