Top digital creatives defend tech-based campaigns as more than awards scams

(l-r) Steve Coll, Jay Morgan, Scott Nowell and Ben Cooper

(l-r) Steve Coll, Jay Morgan, Scott Nowell and Ben Cooper

M&C Saatchi’s group innovation director Ben Cooper has defended campaigns such as the agency’s recent Clever Buoy for Optus and Durex’s Fundawear campaign created by Havas Worldwide as more than scams to win awards.

Speaking at the Mumbrella360 conference today, Cooper alongside a panel of creatives including Havas’ digital creative director Jay Morgan and The Monkeys ECD and co-founder Scott Nowell, presented case studies on award-winning digital campaigns.

“That’s not what this is about,” said Cooper, who joined M&C Saatchi as innovation director in March when asked if campaigns like Clever Buoy, a partnership between Optus and Google to warn lifeguards if there are sharks near beaches, were about making the agency famous.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.