Durex’s giant cock returns for Mardi Gras
Durex is launching an ad campaign targeting the gay community in the run-up to the Sydney Mardi Gras festival.
The campaign revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder. This year, the big bird is clad as a cowboy to promote Durex’s featherlite ultra thin condoms.
The campaign also targets the lesbian community for the first time with Play O orgasmic gel, with a ring of stars representing an orgasm.
Love it.
Misread the first word in the headline as Dulux and thought “that’s a niche market I hadn’t thought of before”
O yes, o yes……….
@gavin.
I did too! Although I was getting saturated by Dulux remarketing display and video’s of recent.
Whoever set that campaign up, evidently went scattergun v key demographic. I am not renovating, nor buying and have not been on any diy sites. Dulux would have paid, yet the engagement could have been far better!
Rant over…
It’s great to see them back! Durex is out marketing all the condom brand with this giant cock. Naturally.