Employment Hero unveils rabbit mascot with first in-house creative campaign

Employment Hero has launched its first integrated campaign developed entirely in-house, embracing what it calls the “mascot renaissance movement” with a new brand character.

The HR platform is encouraging businesses to “hop on board” its Employment Operating System, a product designed to simplify and optimise every aspect employment management.

The brand’s in-house agency, Hero Collective, settled on a purple rabbit with a “disruptive, tongue-in-cheek” personality to sell the message.