Uber, Miele, and Starcom confirmed for Mumbrella360

Mumbrella360’s session schedule is growing with presentations on Uber’s brand fame journey; Miele’s secrets to leveraging historical data for future wins; brand marketing tips for startups; and a masterclass on brand survival amid shifting values now confirmed.

‘How Uber Built Famous Brand Platforms in Australia’ is expected to deliver an unfiltered, in-depth look into the rideshare company’s fame marketing journey, covering everything from its 2012 Australian launch to the various platforms it has rolled out, such as ‘Get almost, almost anything’ and ‘Tonight, I’ll be eating’. 

Delivered by Uber APAC director of marketing, Andy Morley, the session will inform delegates on how fame can empower brands to stay relevant.