‘Empowers brands with a stronger voice’: OA Collective announces next-level OOH partnership

Rising out-of-home (OOH) advertising organisation, OA Collective, has unveiled a portfolio-expanding partnership with a game changing advertising network, Mumbrella can reveal.

OA Collective is joining forces with Habitat Channel to leverage the latter’s “residential tower digital screen advertising network”. A first-of-its-kind platform within Australia, Habitat Channel’s offering will be added to OA Collective’s advertising assets portfolio, allowing brands to make full use of diverse, complementary formats, such as OA’s large-format billboard solutions and Habitat’s smaller screens.

Habitat’s residential advertising network covers more than 300 residential towers across Australia, with Lumos Intelligence finding that it reaches a unique viewer audience of more than 750,000 each month. The company’s platform is considered an “attractive” option to several industries, such as fashion, banking, telecommunications, entertainment, travel and more.