Enigma gets on the fork as Australian Pork’s new media partner
Enigma takes over as APL's media partner from the new year.
Independent agency Enigma has been announced as the media partner for Australian Pork Limited (APL).
Enigma’s appointment marks the end of an eight-year working partnership between APL and its former media partner Slingshot. It follows a statutory review of the pork body’s media partner from media consultancy MadClarity.
Enigma will take over APL’s marketing efforts, including managing the brand’s media strategy, planning and buying operations, and spearheading its “Get Some Pork On Your Fork” campaign. The well-known tagline was introduced into the market in the early 1990s by Saatchi and Saatchi, and has been used in several APL advertisements, including in January 2010 and August 2018.
