‘Experiential is the connective tissue between brand and audience’: Webinar covering technology and the consumer experience now available on catch-up

Mumbrella and Marketo’s sponsored webinar which discussed the convergence of technology with changing consumer behaviours, and using technology to create consumer experiences with resonance is now available on catch-up.

Tim Johnston, director of demand generation, ON24

In the webinar, marketing experts Nicholas Kontopoulos, from Adobe and Tim Johnston, from ON24 explored how new technologies are catering to an increased desire from consumers for experiential moments.

Experiential marketing has matured in the past decade. The right experiential strategy can deliver data, stimulate demand, and drive revenue. And fortunately, new technologies have caught up, accelerating category reach beyond quirky activations and high-cost events. Experiential is now a multi-platform strategy that businesses of all sizes and scales can leverage. To watch, simply click here and complete our short registration form.