Food and beverage brands make big moves in September: YouGov

October 22, 2024 10:03

Food and beverage brands have dominated YouGov’s Biggest Brand Movers list for the second month in a row, with Vegemite taking the crown.

The list, derived from YouGov’s brand tracker, BrandIndex, is a monthly reporting series which ranks the top 10 brands that have registered the most statistically significant month-on-month upticks in consumer perception, according to 13 key metrics.

Vegemite made gains in eight out of the 13 metrics in September, in Media and Communications (Aided Brand Awareness, Buzz), Brand Perception (General Impression, Satisfaction, Recommendation), and Purchase Funnel (Consideration, Purchase Intent, Current Customer).

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.