Former Fairfax publisher Amanda Gome to lead ANZ’s content push
Former Private Media CEO Amanda Gome has been hired by ANZ for the new role of group head of strategic content and digital media.
The bank has quietly been assembling a team to push out its own content, including taking on the former Australian Financial Review’s Andrew Cornell to lead its corporate newsroom last year.
In the new position Gome will be responsible for driving the bank’s digital content play and “building commercial relationships with key customer segments at scale through social media”, and will report to group general manager of communications Paul Edwards.
Gome parted ways with Private Media, which publishes Crikey, in September 2012, and just a month later emerged at Fairfax as the publisher of titles in the Financial Review Group including BRW, which ceased its weekly print editions in October, leading to her departure from the publisher.
I can’t wait to engage deeply on all metrics with content from a bank.
I hope they unlock the potential achievements of key customer segments and key market segments at channel-critical scale with a diverse array of high-relevance sharable objects.
Leslie, well done!
Gawd.
And by the way: I don’t want news from my bank unless it says I’ve got more money than I thought.
Good luck Amanda. Good luck Andrew.