Friends save koalas in NRMA’s ‘Every home is worth protecting’ continuation
The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied to trees set to be cut down.
Created by The Monkeys, the ad follows on from 2019’s ‘Every home is worth protecting’ campaign, only this time Sammy is accompanied by a new ally, Ruby.
After being altered to remove a scene of Sammy climbing a ladder resting against a power pole, the footage used in the original campaign has been repurposed over recent years, particularly in communications from the brand over the 2019-20 summer bushfire crisis. The campaign won a gold Effie in 2020 and was this month awarded a Gold Tangram for Effectiveness.
