Go Gentle makes voluntary euthanasia personal with ‘Be The Bill’

Just weeks after launching a campaign to introduce voluntary euthanasia laws into Australia, Go Gentle Australia has launched a campaign to enlist public support and remind politicians of the unnecessary human suffering current laws cause.

Cummins & Partners devised the powerful campaign which allows Australians to submit a version of the South Australian Voluntary Euthanasia Bill 2016, replacing the word ‘Person’ with their own names and then use it to lobby their local politicians.

Shortly after the launch of Go Gentle’s push to have new laws introduced, Go Gentle co-director Andrew Denton told Mumbrella the advertising industry has a huge role to play in convincing parliamentarians to change the laws.

‘Be The Bill’ launched with South Australian, Kylie Monaghan, submitting the ‘Kylie Monaghan Voluntary Euthanasia Bill No. 1’. Each subsequent Bill submitted by people will numerically named to reflect growing public support for the bill.