Google must win voice to survive, argues The Works founder Nicol
Google must become the market leader in voice tech to ensure its very survival, warns one of Australia’s leading experts on the subject.
Douglas Nicol, founder of chatbot agency OnMsg and creative agency The Works, claims the Android owner’s reliance on sponsored search results means it’s more vulnerable than its competitors such as Amazon and Apple.
Typically, voice products mine information from only the top-ranked search result when posed a question, leading to the dilemma of how paid-for adverts are dealt with.
SPONSORED BY
Exponential
Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.
Hey Douglas, so do you think that search will be replaced by voice? I doubt that. Might be big, but all evidence (outside of your Gartner headlines) points to incremental volume in search rather than taking away from existing. Just food for thought. Google’s biz may stay the same size and dollars come from elsewhere…
Text search ain’t going away!
Ever since Google now appeared in software update in 2012 i have used it for searches around 70% of the time even throwing away my yellow pages years ago, if i say to google call a place i dont have in my phone it searches the web finds it and places the call all since 2012. Now relatives and friends who now have google assistant all use it as well. When someone sees the ease of useing these actions they dont go back. Web results show Google is the smartest assistant already, so im pretty sure this will just get better. Apple just lured a top AI google employee to their side, because siri simply sucks, a fact.