Google promotes apps with contextual outdoor campaign from The Hallway

Google is spruiking the benefits of the Google App in a new campaign which sees contextually relevant web searches suggested across mobile platforms, outdoor and television, such as an outdoor display near a Hungry Jacks asking ‘How many calories are in a burger?’.

The campaign, created by recently appointed creative agency The Hallway, follows on from the search platform promoting Google Search in London with a similar outdoor campaign, created by R/GA, which saw contextually relevant information displayed on digital outdoor billboards.

Promoting the Google App this time, the campaign is heavily weighted on mobile.

Google Australia and NZ head of marketing Lucinda Barlow said: “We put mobile right at the front of this campaign. It is the most heavily weighted media channel because that is increasingly where Australians are spending their time.”