Google’s Rhys Williams on navigating digital marketing’s shifts in the ‘new abnormal’
Mumbrella speaks to Google’s Rhys Williams, Managing Director, Sales Specialists, Australia & New Zealand, about his career, the ‘new abnormal’, and navigating the tectonic shifts underway in the world of digital advertising.
The ad-supported internet has transformed every aspect of peoples’ lives and created new opportunities for publishers, creators and website owners. As digital advertising evolves with changing consumer expectations and regulatory conditions, businesses need to adapt their approaches. Mumbrella spoke with Rhys Williams, Google Australia and New Zealand’s Managing Director of Sales Specialists, about the shifts in digital marketing and how automation can help businesses future-proof their advertising.
Rhys Williams’ industry journey
Williams has had an extensive career anchored in media and technology – his two passions. After graduating from the University of Western Sydney with a commerce degree, majoring in marketing, Williams had visions of working in a classic marketer-style role in an FMCG brand. But things didn’t exactly go as expected.
Following an initial stint working in advertising sales in magazines and media buying for theatrical productions, Williams moved to London right at the start of the dotcom boom, which “was a crazy ride of startups”. It was here he found his passion and excitement for technology, the web and digital, and discovered his ability to bridge the gap between commercial and technical.
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