GSK picks WPP for Panadol’s global creative, digital and PR accounts
WPP has held onto the global creative account for GlaxoSmithKline’s Panadol painkillers while picking up the brand’s PR and digital duties.
The combined account were opened to a competitive pitch in May. WPP’s Grey Group was the incumbent for the creative account while Havas and Edelman held the digital and PR roles.
Under the new deal, WPP will be responsible for Panadol’s global creative campaigns and content along with the brand’s PR and communications.
GSK handed its own $1.5bn global media account to Publicis two weeks ago, in what was described as an ‘ugly and disrespectful’ process that saw WPP’s Mindshare lose the Asia Pacific work.
WPP is to set up a team dedicated to the account led by Konstantin Popovic, Grey’s Singapore CEO who was previously responsible for the GSK creative account.
