Here’s some brand advice – stop asking people to post their love
If we can learn anything from fails like #McDStories and #YourTaxis, it’s that asking customers to share how much they love your brand is more likely to be a PR disaster than a social media win, writes Tony Jaques.
Why would a high-profile company think it was a smart idea to launch a hashtag asking customers and the public to share photos and messages about how much they love the brand? Recent history is littered with the corpses of such epic social media fails, yet it seems to be so easy to ignore what has gone before.
The start of a New Year is a good time to look back and say what have we learned? So let’s consider the case of defence technology company Lockheed Martin. In the middle of 2018 the world’s largest weapons maker tweeted: “Do you have an amazing photo of one of our products? Tag us in your pic and we may feature it during our upcoming #WorldPhotoDay celebration on August 19!”
Here is something you can feature: #WorldPhotoDay https://t.co/iaI9MzbHEj
