How Antony Catalano’s ACM is helping brands harness the power of stories
Independently-owned Australian Community Media (ACM) is helping brands reach its monthly audience of 6.4 million Australians through effective advertising solutions – backed by its signature journalistic flair.
ACM is Australia’s largest independent media operator, with 142 mastheads including The Canberra Times, The Newcastle Herald, The Examiner, The Border Mail, The Courier and the Illawarra Mercury serving an audience of 6.4 million* people each month.
Although once a part of Fairfax Media/Nine, ACM is now 100% independently owned by Antony Catalano and Alex Waislitz’s ASX-listed Thorney Investment Group. The media company publishes regional, community, suburban and agricultural digital and print mastheads, some of which have a long and proud history of more than 150 years.
Up until now, advertisers have often misconstrued ACM as a publication that serves solely regional audiences, but the truth is, ACM’s reach is nationwide. The business is undoubtedly strong in regional areas – where 9.1 million Australians now reside – but 48% of ACM’s audience are from metropolitan areas.
ACM is Australia’s largest independent media operator, with 142 mastheads that collectively reach 6.4 million* people each month. ACM keeps communities strong, informed and connected with trusted independent journalism, insight-led creative marketing solutions and sponsorship of more than 200 community support programs.
Source: *emma™ conducted by Ipsos Connect, People 14+, 12 months ending March 2021, L4W.
