IAB launches Video Advertising Council to push awareness

May 6, 2014 12:59

The Interactive Advertising Bureau (IAB)has launched a Video Advertising Council (VAC) in an effort to push industry debate and discussion around the video offerings and products in the industry, Mumbrella can reveal.

The VAC’s founding members include Adaptv, Foxtel, Google, MCM, MCN, VENA, SpotXchange, SBS, TEN, Tubemogul, TVN Videology, and Yahoo!7, with more organisations expected to join in the coming months, and is part of an attempt by the IAB to broaden its membership beyond the traditional major publishers.

IAB Australia CEO Alice Manners said video was one of the fastest growing areas of digital advertising and the group was needed to help drive discussions in the video ad space.

“The potential growth of the digital video market in Australia is indisputable and the Video Advertising Council will be actively focusing on making video ad trading easier and more effective,” said Manners.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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