Iconic Aussie ice-cream brand proves its a classic in latest campaign, via SICKDOGWOLFMAN

January 14, 2025 2:21

Australians love a ‘classic’, and that’s exactly what fan favourite ice-cream brand Drumstick is leaning into in its latest campaign, via SICKDOGWOLFMAN.

Since 1963, Drumstick has been a classic part of Aussie culture – to this day, it holds the titles as the ‘no.1 cone’. The new brand platform, ‘Classic’, embraces that fact, reminding people that an Aussie summer isn’t complete without a Drumstick ice-cream.

Familiar ‘classic’ moments include turning down the volume to find a car park, getting a premature 2025 Premiers tattoo, watching Sydneysiders attempt Melbourne’s hook turns, and, last but not least, enjoying a Drumstick on a hot summer day. Classic.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.