IGA celebrates multicultural Christmas with Anh Do

IGA has entered the supermarket Christmas advertising blitz with its own campaign featuring Anh Do, encouraging consumers to “save time, shop local” at IGA and Supa IGA Supermarkets.

The campaign continues to focus on the supermarket’s multicultural credentials through celebrating the idea that there is no typical Aussie Christmas.

https://www.youtube.com/watch?v=qmVoUlAk2_Q

Michele Teague, general manager of marketing, Metcash Food & Grocery, said in a statement: “Anh is one of the most loved people in Australia – he has an authentic humour and charm that people really respond to. As such he truly represents the values of the independent Australian retailers that make up the IGA network.”