IGA centres local shoppers in new campaign from The Core Agency and Starcom

Australian supermarket chain IGA is highlighting the special connection independently owned and operated IGA stores have with their local shoppers, in a new brand campaign from independent creative shop The Core Agency and Publicis Groupe media agency Starcom.

The national campaign is the latest evolution of IGA’s brand platform, ‘There’s a place where the locals matter’, and marks a continuation of brand ambassador Shane Jacobson, who highlights the special relationships customers have with their local IGA. Jacobson featured in a campaign highlighting IGA’s Community Chest program in July this year, and also featured in the supermarket chains’ 2021 Christmas campaign.