‘It’s about leading with heart and prioritising wellbeing’: How brands can better connect with Gen ‘Zalpha’
Gen ‘Zalpha’ – those between the ages of 10-16 – are leading a social identity revolution, and new research from Youngkind has revealed how brands can connect with them in a more authentic and meaningful way.
The study – ‘Think Wellthy Futures’ – provides corporate Australia with a roadmap to understanding this hard-to-reach, influential audience, and better align with their aspirations for a balanced, purpose-driven future.
According to Amanda Windus, founder of Youngkind, Zalphas are driving a wave of demand for value-aligned products and experiences, and organisations that adapt and innovate will not only protect their place in the future but lead the change they’re shaping.
