Kayo’s cautionary tale for fans in latest T20 Cricket World Cup work via Special

Darcy Song

October 4, 2022 1:37

Kayo Sports has launched a brand campaign before this year’s ICC Men’s T20 Cricket World Cup via Special, which debuted during the NRL Grand Final with the spot, ‘What Happens’.

The 30-second spot tells a cheeky, cautionary tale about missing your team’s match and being subjected to everyone’s ire. In a series of events, the life of one unsuspecting fan fell apart.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Kayo Sports Kim McConnie Men’s T20 Cricket World Cup special T20 Cricket World Cup

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Kayo’s cautionary tale for fans in latest T20 Cricket World Cup work via Special

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE