Legendary champagne house celebrates its history with new global campaign

French champagne house, Piper-Heidsieck, has released an international campaign that reinterprets cornerstone moments from its past via artwork from Miles Alridge – a British photographer and artist.

The ‘Twist the Script’ platform celebrates the house’s commitment to “redefining conventions” and exemplifying an “audacious spirit”.

Alridge’s artistic style reimagines four moments from the brand’s history, such as circumnavigating restrictions imposed by the Prohibition era to its relationship with iconic American actress, Marilyn Monroe. Overall, the moments encapsulate the house’s journey beginning the year it was born – 1785.