Match & Wood takes the wheel of Renault Group’s media planning and buying account

February 5, 2025 11:27

Media agency Match & Wood has scored a new client in French automotive brand, Renault Group.

The client win will see Match & Wood handle Renault’s media buying and planning account beginning in April. The agency’s group director, Verity Martin, will be in charge of the account.

Previously, the account was owned by media agency network, OMD.

According to Elena Woods, Renault Australia’s marketing communications manager, Match & Wood’s knowledge of the automotive market’s landscape made it the “ideal partner” for the organisation.

“Match & Wood have demonstrated a strong understanding of the unique challenges and opportunities in the automotive market, making them an ideal partner for Renault Australia,” Woods said.

“Their strategic expertise combined with a results-driven approach aligns perfectly with our business objectives.

“As we continue to grow and reposition the Renault brand with exciting new models over the next 18 months, we’re confident that Match & Wood’s passion for our brand and collaborative approach will help us connect with our audience and drive meaningful results.”

Match & Wood’s chief executive officer, Lyndelle O’Keefe, spoke highly of Renault and the similarities between the brand and Match & Wood, in terms of values and relationships.

“In a highly competitive market with new players arriving all the time, we’re thrilled to be partnering with Renault Australia, a brand with such a rich heritage, an outstanding range, and a clear understanding of who they are and what they stand for,” said O’Keefe.

“The tender process was incredibly rewarding, with strong alignment between our teams and a shared commitment to openness, collaboration, and true partnership. We’re excited to help drive the next phase of Renault’s journey in Australia.”

Martin added: “We’re thrilled to be working with Renault Australia. They have an exciting vision for the future, which makes this partnership really inspiring for our team.

“With new models on the horizon and a growing media presence, there’s so much potential to create smart, impactful campaigns together, and we can’t wait to roll up our sleeves and get to work.”

The announcement of Renault and Match & Wood’s new working partnership comes just over a week after the indie agency shared that it had hired Ronny Raichura for the head of digital and transformation position.