Maxibon fresh out of the bakery in new Sickdogwolfman campaign

Ice cream brand Maxibon has launched a fresh campaign to raise awareness of its new Hedgehog Slice and Vanilla Slice flavours.

Developed via a partnership with advertising agency Sickdogwolfman, the integrated platform positions Maxibon as a baking product, merging the concept of bakeries and Maxibon together, while giving classic phrases such as “get ’em while they’re hot” and “fresh out the oven” a cold twist.

“The Bon tribe love a new flavour. We were already very excited to bring these two new bakery-inspired Bons to life, and the second the SICKDOG team presented us this concept, we knew we had a winner. Build a bakery in a freezer. Simple. Fun. And definitely ‘born different’,” said Maxibon brand manager Stephanie Chosich.