Menulog employs AI to localise its ‘What’s Good in Your Hood’ platform

Food delivery service, Menulog, has released a series of hyperlocalised advertisements to make its “What’s Good in Your Hood” platform relevant to a wide range of regions and suburbs across Australia.

The collective work was generated by a bespoke toolkit that combines AI models with live action filmmaking and traditional VFX capabilities. It was developed by advertising agency Thinkerbell, Made Promptly, and post-production studio Heckler.

The result is a campaign with the “What’s Good in Your Hood” creative work at its core, but a number of localised assets “showcasing local restaurants with lyrics and executions adapted to communities across the country”.