MILKRUN launches first work since Woolworths acquisition, engages Paper Moose to produce
Indie creative agency Paper Moose has produced a new campaign for MILKRUN, breaking the fourth-wall to champion the grocery delivery service’s simplicity, ease-of-use and speedy delivery time, Mumbrella can reveal.
While the brand’s in-house agency created the campaign, Paper Moose was engaged for production, helping the team shape the creative and execute the work.
It marks the brand’s first major campaign since its entire brand, creative and marketing teams were laid off in early 2023 as the start-up was collapsing, before it was bought by Woolworths’s Metro60 a few months later.
“Their team internally wrote the scripts, we punched them up a bit and then produced them,” you can tell
I don’t understand why Milkrun posters are all around my local Woolies.
Why not just kill the brand and subsume the business?
The good are only ever going to come from Woolies.
Wow. That campaign is going to really shift and impact uptake of this ‘service’. They really knocked it out of the park. Not. That ad with Aussie accents will also work beautifully in NZ too. Not.