Mnet Mobile picks up top prize at Mobile World Congress for its Kia Game On app

Mobile solutions company Mnet Mobile has picked up two prizes at the Mobile World Congress awards held this week in Barcelona, while Telstra also picked up a gong at the show.

Out of over 800 entrants across categories, Mnet was warded the top prize for ‘Most Innovative Mobile App’ and also ‘Best Mobile Advertising and Marketing’ for its ‘Kia Game On’ app.

The app, part of an interactive campaign for Kia, challenged viewers to return the world’s fastest serve by using their mobile phone as a racquet. It was launched as part of the car brand’s Australian Open sponsorship in January last year, with Kia and Mnet refreshing the activation in January this year.

https://www.youtube.com/watch?v=W3wEnBQoPm4