Mobile location tracking will boost in-store customer experience
Today, it’s possible for brands to watch a consumer’s journey from viewing an advert online to visiting in-store. Tom Gregory, ANZ Country Manager at offline attribution company Lifesight, talks through how the technology has evolved – and argues it will eventually lead to a better experience for businesses and shoppers.
At Mumbrella’s Automotive Marketing Summit Sydney, Tom will present a lunch and learn session at 1:10pm entitled, Who’s Actually Visiting Dealerships? New Insights Derived From Mobile Device Data. To find out more, click this link, and read his thoughts below.
Sourced properly, mobile data gives us a representative sample of the Australian population. In Lifesight’s case, it’s opt-in, declared and permission-based SDK data from thousands of apps, all collected and processed in a privacy-compliant manner. Our platform matches an ad exposure to a panel of 14-16 million unique devices we see each month in Australia. Using the location data signals those mobile devices emit, we can then observe if they go into a store or dealership post ad exposure.
Lifesight’s Tom Gregory
Lifesight is a location intelligence platform and data company that helps its clients measure real-world consumer behaviour so they can make better business decisions.
