Multi-award winning Swedish creatives behind edgy Ikea work to keynote at Mumbrella360

January 24, 2018 10:09

The leaders of one of the world’s most talked about advertising agencies, Åkestam Holst of Stockholm, will fly in to speak at Mumbrella360 in June.

Recently named AdWeek International Agency of the Year and winner of the Innovation Grand Prix at the Cannes Lions, Petronella Panérus and Magnus Jakobsson will speak in Australia for the first time to discuss their breakthrough work, culture and diversity initiatives and how they are shaking the advertising world from Sweden.

Åkestam Holst, Innovation Grand Prix winner at the Cannes Lions and AdWeek International Agency of the Year, will keynote at Mumbrella360

In particular, the agency has created significant work for Ikea, giving the traditionally safe brand an edge. Executions have included renaming Ikea products after popular Google searches, TVCs exploring the difficulties in family relationships including divorce, adoption and heated arguments, slow-TV ads enticing the audience to skip them and a print advertisement for a cot that doubled as a pregnancy test.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.