Live blog: Tuesday, June 17: Cannes latest | New SMI data | TV ratings | New Moon boss | The Beef Oracle | Journo trust
This is Mumbrella’s rolling diary of all you need to know in media and marketing. Refresh the page for latest posts.
Top stories:
- Seven and Nine both deliver 40%+ ad share
- McCann Melbourne wins first Australian Grand Prix at Cannes in Creative Effectiveness
- Optus want to digitise the beach, we spoke to CMO Nathan Rosenberg
- Director Spike Jonze: Clients should be willing to get fired for a good idea
- Public don’t trust journalists
- Restructure of STW agencies
4.20pm – The debate is heating up as to which “emergency cash”/”cash without card” campaign is better. Is it the Westpac campaign or is it the Commonwealth Bank campaign?
Mumbrella reader Bill said:”If we’re going to compare & contrast I like the CommBank treatment more, light, funny and to the point . Westpac seems like a funeral march – you’ve only lost your wallet, it’s not the end of the world. The animated wallet’s pretty cool too and the target market’s bang on in the CommBank ad which manages to tell the story in half the time.”
3.40pm – AdAge have a story outlining how Metro Trains licensed its Dumb Ways to Die characters to Canadian insurer Empire Life.
And just in case you haven’t seen the Dumb Ways to Die Empire Life spot, here it is:
3.10pm – There’s been some Twitter reaction to the Readers Digest survey revealing no one trusts journalists.
1.30pm – The banks are battling to tell us who cares more when a customer loses their cash. Today it’s CommBank’s turn
1.24pm – MLA has introduced us to The Beef Oracle, which is every bit as surreal as you’d think
12.55pm – Newsagency body NANA has turned to a safe pair of hands, appointing Andrew Packham as its new CEO
12.35pm – Nobody trusts journalists, a Readers Digest survey reveals, as it does every year.
While the Human and Shift brands will be retained, they will all come under new Moon Communications Group CEO Gavin Levinsohn.
11.30am – Wondering how the series final of Games of Thrones went with the paying customers? Yesterday’s Showcase broadcasts averaged 181,000 and 110,000.
11am – A new milestone has been hit, with both Seven and Nine winning a 40 per cent share of the free to air advertising market. Ten is the loser.
10.39am – TV ratings are in with House Rules beating The Voice with 1.572m metro viewers tuning in for a reveal episode while The Voice grabbed a total metro audience of 1.373m metro viewers.
9.44am – It’s a busy time for people in adland who also are fans of football with the Cannes Lions festival occurring concurrently with the FIFA World Cup in Brazil. Here’s an ad from EA promoting its 2014 FIFA World Cup Brasil game which sees Landon Donovon playing the game as a replacement for going to Brazil…after all who needs Brazil when you have fuzzy slippers and a playstation?
8.15am – Perhaps the most poignant images of the day comes courtesy of The Australian’s online media section, which reports that its journalist Darren Davidson wasn’t allowed onto MailOnline’s boat in Cannes. There’s a video of Davidson talking sadly to camera while the party takes place behind him.
7.40am – Plenty happening overnight at the Cannes Lions festival, with the biggest news Australia picking up its first Grand Prix, through McCann Melbourne. However, it was the V\Line campaign which won, not last year’s hero Dumb Ways to Die.
