Mumbrella360 live blog: Thursday, June 5
Welcome to Mumbrella’s live blog, coming to you today from the Hilton Hotel Sydney, with rolling coverage of everything you need to know from day 2 of Mumbrella360. Refresh the page for the latest updates.
Top stories:
- The Australian editor takes aim at Fairfax and will retire when he has a successor
- DDB global creative chief says Matt Eastwood will miss creative culture when he moves to JWT
- Marketers pissed off by undisclosed media rebates and jargon
- Outdoor bosses tell agencies to move beyond the gimmicks
- What is the best way to measure PR value?
- Australia more like Russia than US in social video space
- Essay: Advice form a P-plate practitioner
6:02pm – And that’s a wrap. Tim Burrowes draws the conference to a close and we’re all off to The Star for the Mumbrella Awards. Follow @mumbrella @nicchristensen @adnh103 and @mirandaleigh30 on Twitter to find updates of the winners and all the gossip.
Thanks for everyone who came along, and all the speakers on what’s been an entertaining couple of days.
Many thanks to Mark Scott [5.31pm] for explaining to the Government, the ABC Board and Australian taxpayers why the only agenda that is important to our taxpayer-funded national broadcaster is his.
Very reassuring to hear that Mr Scott is at least accountable to himself.
Well said Jock. The “most trusted organisation” line is starting to wear a bit thin – he keeps rolling that one out so he doesn’t have to talk about viewing figures.
And why is it when he’s asked about the ABC he always ends up talking about News Corp? Is this his only vision for the Corporation – that it should aspire to be an antidote to News Corp?