Mumbrella360 live blog: Wednesday, June 3
Welcome to Mumbrella’s live blog, coming to you today and tomorrow direct from the Hilton Hotel Sydney, with rolling coverage of everything you need to know from Mumbrella360. Refresh the page for the latest updates.
- Lachlan Murdoch: ‘If the industry won’t lead the debate on print, we will’
- TV sales bosses dismiss threat of audience fragmentation, and tell agencies not to overpromise
- Enero CEO: Coles and Woolies ‘squeezing life out of suppliers’
- Buzzfeed: Traditional publishers are like leaky boats
- Top digital creatives defend tech-based campaigns as more than just awards scams
- Magazine bosses bemoan ‘unfair’ comparisons to newspapers
6:17pm – One of the last sessions today was Meet the Marketers with a host of top-notch talent with, from left to right, Westfield’s John Batistitch, Michael Burgess of Weight Watchers, Mark Reinke from Suncorp and James Sykes of Beam Global.
5.38pm – The boss of content agency Outbrain Ayal Steiner has told the Mumbrella360 forum that content marketers need to think more like publishers. Read the story here.
5:11pm – Ross McNab of Kinected has just left the stage after giving a presentation on multi-channel marketing.
