Mumbrellacast: Max Markson on controversial campaigns, who he would never work for, and high-profile clients
This week, the Mumbrellacast team was joined in the studio by Mr Fame himself, Max Markson. He spoke about his high-profile client list, the Instagram influencer market, and who he would never work for.
Markson stayed in the studio to tackle some of the big news topics of the week, including two controversial ad campaigns: the Heart Foundation’s ‘Heartless Words’ and Darrell Lea’s reimagining of the Yellow Pages’ ‘Not Happy Jan’ campaign. The team debated whether the Heart Foundation crossed the line, and discussed whether Darrell Lea was paying tribute to an icon or just being lazy.
Plus, WPP AUNZ’s new CEO Jens Monsees and whether PR really is a young person’s game.
MBA-from -Harvard syndrome, cigar smoking Melbourne Club guys
Sadly that’s why his daughter is in the media game because of his connections..Sorry not a fan!!
Did you see The Australian today? Great article from Mark Ritson where he heaps praise on both our strategy and execution for Darrell Lea. It’s attached here in case not.
I was glad to hear you sticking up for the work Abigail but really disappointed to hear you slamming it as “lazy” on your podcast Viv. If you had approached me I could have told you more about it and maybe you would have had a more rounded perspective.
It’s disappointing because even if you don’t like it – and you’re perfectly free not to of course – I can absolutely assure you that it was anything but lazy.
It was good to be able to meet with Darren Woolley, Mark Ritson, Adam Ferrier and others last week at M360 and hear how enthusiastically they received the work and how clearly they could see the depth of thinking and immense amount of work and bravery behind it.
Please don’t think for one moment that we are asking for any special favours and – again – we are more than prepared to hear that you don’t like something we’ve done. But please refrain from calling it “lazy” in future if you can. In just the same way that we’ll refrain from branding any fully informed reporting as “lazy journalism”.