Naked Communications unveils first work for Red Rooster ‘Chicken. Chicken. Chicken.’
Red Rooster is continuing with its ‘Tender Loving Chicken’ positioning in its new spring summer campaign created by recently-appointed creative agency Naked Communications.
It follows on from a campaign created by Red Rooster’s strategic agency Brand Council which was developed before and during the recent creative agency pitch which saw the account shift from 303Lowe Perth to Naked Communications, with Naked now tasked with developing the new direction into the future.
The ad focuses on the brand’s roast chicken product as it aims to highlight how Red Rooster chickens have no added hormones or added MSG. It features the track ‘Ice Cream’ by US experimental rock group Battles, with the track set to be part of the chain’s campaigns for the next 12 months.
https://www.youtube.com/watch?v=h3-aq7R1DhY
Love it, uniquely positioned and perfectly executed. Heaps better than the initial campaign rolled out by Brand Council which was average at best.
Memo Anna Jones, Sarah Stoker et al: You are wasting a lot of money advertising on TV in Sydney, when there are virtually no Red Rooster outlets north of the harbour bridge and way out towards the western suburbs. How dumb is that?
A montage.
But why all the negative imagery of purple chickens and steroids etc. questionable associations for a fast food outlet.
Visuals much more powerful than words.
Living and working in the CBD, there are zero Red Rooster stores around. You have to travel kms past inner west towards Strathfield or down near the airport to find a store. Not very convenient or cheap.
this ad puts me off eating chicken.
I’m really liking this direction, definitely will set RR apart from the rest of the crap out there. However, as many people have already pointed out, good luck finding a store east of Ashfield. Share the love Red Rooster.
nicely done nailing the whole that vibe
nothing says wholesome more than a chalk board typeface!
Nice work guys! Nice shift away from fast food to proper food.
Same old same old, could be any brand who cooks chicken.
It’s got client led all over it, food porn being the only thing in it.
Not mentioning it is all about Red Rooster in a 1990’s advertising kind of way.
Doesn’t matter how beautifully shot it is, if it is wallpaper..
*except for the flathead fish fillets. We’re also all about them too.
https://www.youtube.com/watch?v=r_1G6OlFIJQ