Nedd Brockmann and We Are Mobilise challenge milk companies to join The MOOOVEMENT, via Bursty

Nedd Brockmann’s chocolate milk brand, Nedd’s Milk, has launched an initiative and an accompanying campaign via Bursty to encourage “milk owners and other organisations” to donate a slice of their sales to homelessness.

Titled ‘The MOOOVEMENT’, the charity initiative will remain active throughout October, and coincides with the fundraising runner’s next challenge of raising $10 million for We are Mobilise – a homelessness charity that Brockmann is a partner of.

As part of the call out, The MOOOVEMENT (the three O’s represent the “milk owners and other organisations” phrase) is asking for a percentage of sales to be donated, “or an amount per product” to go towards supporting the more than 100,000 Australians dealing with homelessness.