Nike celebrates the Matildas on Australia’s newest 3D digital billboard
Nike has launched its summer campaign, ‘Winning Isn’t For Everyone’, by taking over QMS’ newest 3D digital billboard at Emporium Melbourne.
In the campaign – developed collaboratively with Amplify, Mindshare, and QMS – Nike celebrates the Matildas with innovative full motion 3DOOH creative that will run over five days.
QMS chief sales officer, Tim Murphy, said: “We couldn’t be more excited about this partnership with Nike on the launch of their new global campaign. Not only is Nike the first to use our brand new iconic Emporium screen, but they’re also the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia.
“A legendary brand celebrating an iconic team on our state-of-the-art new site is a proud moment for QMS and all eyes will be on this campaign.”
Nike brand director, Nick Atkinson, added: “We’re always seeking out new and innovative ways to tell our most powerful stories with impact in sport, and are excited to create a new platform for such an incredible team.
“Being able to support the Matildas and Football Australia using full motion 3DOOH at scale has enabled us elevate our creative approach and we’re excited to see the reaction from the audiences.”
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